Press Release
 
Hudalla Associates is pleased to welcome Wilderness Athlete to the team.
  January 30, 2008

Perham, MN. - Hudalla Associates is proud to announce our recent partnership with Wilderness Athlete. We are thrilled about the opportunity to represent Wilderness Athlete and their quest to offer quality nutrition for the hunting, fishing and outdoor industry.

Wilderness Athlete, Inc. is the nutritional authority on outdoor performance nutrition and rehabilitation. Addressing the need for quality nutrition for the hunting, fishing, and outdoor industry with several unique products, Wilderness Athlete stands alone in offering the industry’s only full line of nutrition bars, gels, hydration drinks, energy drinks, multi-vitamins, and rehabilitation products for the outdoor athlete.

Additionally, Wilderness Athlete has selected Hudalla Associates, Inc. to represent the company’s Retrieve line of sporting dog products. Retrieve products have two main goals - to increase both your dog's life span and its quality of life. This is done by providing not only human quality nutrients for your dog, but by providing pharmaceutical quality vitamins and minerals in all Retrieve products. You walk a mile, your dog runs ten; it is time to give your dog health products which help maintain, repair, and regenerate.

About Wilderness Athlete:

Mark Paulsen, founder of Wilderness Athlete and University Director of Athletic Performance for more than twenty-five years started the company based on one simple question... "Why hasn't the science of mainstream sports nutrition been applied to the specific needs of the outdoor athlete? After all, there are no locker rooms or timeouts in the backcountry." Mark's relationships with top performance nutritionists enabled him to answer his own question by launching WILDERNESS ATHLETE™, the nutritional authority for enhancing the outdoor experience.

For more information, please visit their website at www.wildernessathlete.com or www.retrievehealth.com. Please contact Wilderness Athlete at 1-800-752-0133 with questions.

Media website: www.wildernessathlete.com/media

About Hudalla Associates:

Established in 1987, Hudalla Associates, Inc is a national Manufacturers Representative Agency that specializes
exclusively in hunting and archery products and represents some of the most trusted names in the industry. With
20 professional road salesmen and three highly experienced inside sales associates, Hudalla Associates is able
to deeply penetrate the archery and sporting goods markets and achieve the highest levels of sales for the
manufacturers we represent. Our goal is quite simple: To be the best sales link from our manufacturers to our
customer base.

For more information you can contact us by calling the Hudalla main office at 218-346-2734 or by calling our
inside sales office at 1-888-216-3730.